LA-IX // Lana Clark – Scorecard

scorecard-lana

Stage One // “Commercial Shoot”
Judge #1

Performance: A-
Lana nailed the poses she attempted very well.
Variety: A-
Lana did several different poses, but her face remained static throughout most of the shoot. Changing it up can make everything you do more fun and dynamic.
Creativity: B+
The whole “skater” vibe was appreciated and her clothing and props backed it up.

Judge #2
Performance: A
The model had some basic poses that she performed in the shoot and she executed them very well.
Variety: B
The model could have done more poses throughout her shoot, but the biggest issue I took with it was her lack of expression. In our space, we work with a lot of models who have done catalog / commercial modeling. One thing that they tell you is “make the clothes fun.” You can’t make them fun if you look bored. The t-shirt she wore looks like something that’s geared toward a younger crowd. That demo reacts better to modeling that’s different than your traditional “stone face” catalog modeling – i.e. Tommy Hilfiger, American Apparel, etc. It’s a shame, because she looks great and the wardrobe and prop she brought were on point. If you don’t look like you’re into what you’re selling – how can the customer be into it too?
Creativity: A
The model gets more points from me in this category because she did exhibit a lot of creativity in coming up with the skater look she had in this shoot. It’s important to make every shoot “yours.” What mark will you leave on your shoot that viewers will see and think “this is Lana” or “this is [something else]”? Always stand out. Always….

Judge #3
Performance: A+
Much love! You showed me you know your poses!
Variety: B+
Not a LOT of variety in your face, BUT you had it everywhere else, girl!
Creativity: A+
You had your own character! The skater thing was great!!

Stage Two // “Scream Queens”
Judge #1
Performance: A

The model demonstrated a knowledge of how to execute the right poses and where her lights and angles were.  It’s not enough to look pretty.  You have to know what you’re doing and she seemed to know how to portray a scared horror movie victim effectively.
Variety: A-

I wished there was more variety in this shoot, but the model still delivered a lot of variation in her posing and faces.  For this, I couldn’t score her higher.
Creativity
: B
I didn’t understand what her concept was other than she’s supposed to be scared.  I didn’t get that she was a character or anything from her photos.  That’s passable, but I wished she would have had a more fleshed out idea.

Judge #2
Performance
: A
Lana did really really well in her posing and faces.  There were times when I was looking at her photos that I bought that she was afraid.  Great job!
Variety
: A
She changed things up enough to keep the shoot interesting.  I did see some of the same faces a bit too much, but overall, she switched things up enough.
Creativity
: B+
Wasn’t sure what her backstory was (if any?).  Not very creative, but that’s just my opinion.  I think it should have been more obvious from looking at the shoot what she was trying to do and it wasn’t.  Maybe I missed something??

Judge #3
Performance
: A+
Loved Lana’s performance!  I’m not sure how she’s done on the show so far, but it looks like she’s doing a great job at hitting her faces and poses!
Variety
: A
I thought Lana showed a lot of variety!  Always do something different. 🙂
Creativity
: A
I did not get what she was doing, but that’s okay!  She came up with some really creative poses and faces!  Lots to like!

Stage Three – Urban Swimwear
Judge #1
Performance: B+
Had plenty of poses, but not all of them were executed well enough.
Variety: B+
She used her environment very well and had plenty of poses, but there wasn’t much variety in facial expressions.
Creativity: B+
Like that she had a lot of props (the shawl, the balls and skateboard) and used them well.

Judge #2
Performance: A+
She really has set the scene and looks natural in most of her shots.
Variety: A
While her face only changed in a few of the shots, her body poses and use of props really kept everything interesting and flowing well.
Creativity: A+
I love the outfit and the theme and she looks very confident, comfortable, and captures the viewer. great job!

Judge #3
Performance: A-
Beginning shots were a bit stiff but she warmed up well later on.
Variety: A
Fun prop use and nice variety of poses. Good angles.
Creativity: A-
A little more color would have popped her. A little too much black, perhaps bold makeup or accessories would have helped.

FINAL SCORE: 75